TsaiChungLun’s Weblog

September 25, 2008

Web analytics is useful

Filed under: Uncategorized — tsaichunglun @ 7:06 am

Most companies would like to spend least money to earn most profit, so companies need to know any customers’ information about their buying behavior. This kind of information is very important to not only companies but also marketers. Collecting the information has several ways to do, such as, survey or collection from in-store cashier computers.

Only collection data is not enough; how to analyze the data is also very important. Therefore, having a good web analytics system is quite useful. Knowing what works and what doesn’t will lead to significant cost reduction and better targeting of resources,” said from Harry Speller who is a web analytics manager. For example, British Tourist Authority’s official website is used with both web analytics and e-commerce in order to not only let businesses to promote their works, but also realize how customers use it easily and better.

Another example, a church, which named is the United Methodist Church, has 11 million members and 250,000 current visitors to visit the website per month, so this big number is a huge resource for the church’s marketing. The church start to use Google Analytics and feel this tool is quite useful for the church to understand which sites are popular.

According Michelle’s article, “Web Analytics Primer: Five Metrics Demystified”, she tells us how to do web analytics basically in five steps. The first step is “to get brief understanding form original data.”  The second step is “to realize what traffic sources are.” The third step is “saving money from learning rate metric.” The fourth step is “Site Overlay.” It means companies can understand what pages customers like to see and what pages customers do not like in companies’ websites. The last step is “focus on reporting to show companies where need to change and can let companies improve their business.”

           To sum up, a good web analytics can help web designers to understand where need to be changed on their website, and which pages are more popular for visitors. So, designers can learn the experiences to improve the websites which to be created in the future.

 

September 18, 2008

Convenience of Internet

Filed under: Uncategorized — tsaichunglun @ 6:45 am

Internet has become more and more convenient and popular in the world, so it means more people start to use internet and can do more and more things at home, such as, purchasing products, using internet call, and seeing foreign countries’ TV shows at the same time.

In the North America, “ebay” is one top online shopping website. The ebay company realize “internet calling services” will become more popular in the future, so the ebay started to merge the internet calling services company, skype, from 2005. Why skype become popular in the world? Low price and well quality could be the biggest reasons. According skype website, customers only pay 1.95 EUR dollars (equal around 3 Canadian dollars) one month; unlimited calls to any USA & Canada phones. No long-term contract and no connection fees. This fee is quite lower than traditional telephone company. I am an international student in Canada, so choosing cheap long distance call service is important to me. In this summer vacation, I have a special experience; I found out an interesting thing with skype. I use skype for a long time, but I have no idea about this convenience. In my opinion, toll free calls only offer people who call from North America, so it cannot work by traditional telephone calls in other countries. However, I found out that I can use toll free calls to do my telephone banking by skype in my home country, and it also is free.

        Watching own country’s TV shows at the same time is also interesting for international students and travelers who like to watch TV shows very much. As long as people purchase a “Sling box,” and connect to their home’s cable line and internet. People can see their home television everywhere in the world by using PC, notebook, or any equipment which can go on the internet. If people set up the “SlingPlayer” software, they also can control home Sling box to record the TV shows.

        To sum up, internet improves the convenience of the world, especially for international students and travelers.

September 15, 2008

Hello world!

Filed under: Uncategorized — tsaichunglun @ 9:58 pm

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